NoSki Instructor

Creative idea

Non-skiers miss out on something essential during their winter holiday: the charm of our ski instructors and the unique way of life they convey. The idea: As the future of winter changes worldwide, the Austrian National Tourist Office created the ski instructor experience for all those who don’t ski: the NoSki Instructor. His mission is to teach guests how to make the most of life off the slopes with plenty of local charm and the aim to reposition Austria as a holistic winter destination, both on and off the slopes.

Brand name: Austria Tourism
Advertiser / client: Austria Tourism
Product / service: Tourism
Campaign name: NoSki Instructor
Agency network: SERVICEPLAN
Agency: Wien Nord Serviceplan
Production company: SOVISO
Web address: https://www.austria.info/en-us/recommendations/noskiinstructor/
Chief creative officer: Christian Hellinger
Creative director: Axel Spendlingwimmer, Georg Rernböck
Copywriter: Michael Maier, Leopold Krecy, Pia Rosenstingl
Designer: Marie-Gracielle Oniemba
Account director (agency): Stephanie Lechner, Sarah Picco
Film production: SOVISO
Director: Daniel Hager