AIZOME WASTECARE™ Industrial waste — certified as skincare.

Creative idea

1500+ harmful chemicals are used in textile production. AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that come with health benefits. But how can a small startup stand out among all the sustainability claims? WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Straight from the factory, the wastewater is tested and certified according to dermatological standards. Packaged like a high-end beauty product, it was shipped out to key opinion leaders in textile, fashion, and healthcare with the goal of forming partnerships to eliminate toxic chemicals in the industry.

Brand name: AIZOME
Advertiser / client: AIZOME
Product / service: Textiles
Campaign name: AIZOME WASTECARE™ Industrial waste — certified as skincare.
Agency network: SERVICEPLAN
Agency: SERVICEPLAN GERMANY, Munich
Media agency: MEDIAPLUS GERMANY
Digital agency: ASTRAL Kreativ
Production company: off studios
Web address: https://wastecare.aizome-textiles.com/
Executive creative director: Lorenz Langgartner, Franz Röppischer
Creative director: Naho Kosukegawa (Hakuhodo)
Art director: Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser, Miriam Strzata
Copywriter: Shruthi Subramanian, Taro Taniwaki (Hakuhodo), Sandra Valencia (Freelance)
Designer: Han Gao (Workbyworks Studio), Ashwin Suresh
Strategic planner / strategist: Maximilian Florian Schöngen, Maximilian Zorg, Sabrina Duchow, Daniela Ibler
Pr director: Ayame Michigu, Rena Kagaya, Eiri Ariyama, Yukiko Nishino, Jun Tajima (Material Inc.)
Photographer: Ewelina Bialoszewska (off studios)
Film production: Kevin Riedl, Ewelina Bialoszewska, Marius Visean
Director of photography: Jasper Techel, Tom Kubik
Post production: Yamen Emad, Yash Soni
Digital production: Timm Reiter, Stefan Schröder, Arlinda Shabani, Andrea Da Silva, Nicolai Kovacs
Digital creative: Johannes Auffermann, Hagen Fiedler, Malte Bender
Additional company: Global CCO: Alex Schill Motion Design: Margarita Nikolajeva, Michał Kuśmierz, Gergely Kozma, Dennis Fritz Fundings & Partnerships: Ivana Radovanovic Founder & CEO AIZOME: Michel May, Misa May Sound Design: Jürgen Branz 3D Artist: Fabio Ziplies