Calendar of Forces

Creative idea

The war in Ukraine continues. For many people it has turned into dry statistics: occupied territories, enemy losses, missiles intercepted. Even military units are turning into numbers. But they need support to keep fighting. To change it, the Come Back Alive Foundation created the Calendar of Forces – where numbers of days become stories of military units told through their shoulder sleeve insignias.

Brand name: Come Back Alive Foundation
Advertiser / client: Come Back Alive Foundation
Product / service: Calendar
Campaign name: Calendar of Forces
Agency network: INDEPENDENT AGENCY
Agency: Gusev Art Lab, Kyiv
Additional company: Come Back Alive Foundation
Web address: https://savelife.in.ua/calendar2025/?lang=en
Agency chief executive officer: Artem Gusev
Creative director: Artem Gusev
Copywriter: Alisa Serbeniuk-Kuchynska
Designer: Mariya Pashchenko, Vlad Marushchenko
Account director (agency): Victoria Enkina
Additional company: Come Back Alive Foundation Project Manager – Katerina Gostyunina Editor-in-Chief – Olexandr Shemelyak Industrial Designer – Viacheslav Vishtal Special thanks to Olga Omelyanchuk With participation Journalist – Alika Pikhtereva Copywriter – Ruslana Bohdan Copywriter – Luiza Shabliyan Copywriter – Margarita Kornyushchenko Copywriter – Anastasia Chechotka Copywriter – Daria Chernovolenko Editor – Iryna Klymko