Time matters
Creative idea
Anorexia has the highest mortality rate of all mental disorders, not because it's incurable, but because we notice it too late. Doctors know what to look for, but they can't be there every day. Families are there every day, but they don't know what to look for. In this gap, children disappear. And that's where we stepped in. We built an online tool with specialists and parents, designed to catch what teenagers hide. Its algorithm detects inconsistencies, turning evasion into a signal. Guiding us is Gaia, an AI reconstruction of a girl who died from anorexia. She returns to help others avoid her fate.
Brand name: Fundacja Głód Nienażarty
Advertiser / client: Fundacja Głód Nienażarty
Product / service: ARS Test
Campaign name: Time matters
Agency network: dentsu
Agency: Dentsu Creative Warsaw
Media agency: Amnet, iProspect
Web address: https://czasmaznaczenie.pl
Agency chief executive officer: Sławomir Stępniewski
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Konrad Mantur, Katarzyna Smolińska
Copywriter: Justyna Nakielska, Aleksandra Wyszyńska
Account director (agency): Rafał Solorz, Anna Trybuś, Jagoda Grzybowska
Media director: Małgorzata Niska
Pr director: Anna Tokarek
Post production: PIFF POST
Additional company: Karolina Otwinowska - Foundation Owner;
CEE Creative Excellence Lead - Anna Sokołowska;
PR: Katrzyna Roguska-Szkuta, Inga Czajkowska;
Developer: Piotr Kowalczyk, Aleksander Kąkol;
Podcast: Jan Wasilewski;
Motion Design: Paweł Bala, Tomasz Narolewski, Michał Solarski;
DOP: Piotr Polit;
UI Designer: Sylwia Jaskulska; Moderacja: Marta Milewska, Mariusz Bańkowski, Ewa Przestrzelska, Kaja Wojtkowska, Sebastian Piekutowski, Kuba Kobeszko, Julia Hryniewicka, Diana Kalinowska, Urszula Tymofiejczuk, Dominika Danowska, Maja Olszewska, Gabriela Gacuta, Iza Karolak; Paid Social Manager: Matylda Stanejko;
Paid Social Expert: Mateusz Greliak; Proofreader: Katarzyna Marcinkowska, Małgorzata Lach
