An Award That Makes Care Visible

Creative idea

The Better Care Awards were created to make visible those helping children grow up in families, not institutions. We designed an award that makes care visible. Its brick shape represents the foundations being built for systemic change, while its heat-sensitive surface represents the human care behind it. When held, body warmth leaves visible traces that gradually fade, turning recognition into a meaningful interaction. By giving a physical form to otherwise invisible work, the award brings public attention to people transforming Ukraine’s child-care system — making their contribution visible, celebrating their impact, and inspiring more people to support family-based care.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Family-Based Care Advocacy & Recognition Programme
Campaign name: An Award That Makes Care Visible
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Web address: https://ukraineforeverychild.org.ua/en/bca
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Olena Horobets
Copywriter: Daria Tarasevych
Designer: Olena Horobets
Client account director: Hanna Savchuk
Additional company: Yurii Stetsiuk, How Production