Change My Mind

Creative idea

Change My Mind used one documentary to confront one of the Czech Republic’s most dangerous social issues: the growing influence of Russian propaganda. The film followed 3 Czech war skeptics taken to Ukraine to see the reality of war with their own eyes. But even reality did not change their minds. So we turned this failure into the campaign’s strongest message. Instead of simply promoting the documentary, we used it as a national warning: when propaganda becomes stronger than truth, society risks losing not only facts, but empathy, unity and democracy itself.

Brand name: Change My Mind
Advertiser / client: Czech Television
Product / service: Documentary Social Experiment
Campaign name: Change My Mind
Agency network: Leo Constellation
Agency: Leo Prague
Additional company: PunkFilm
Production company: PunkFilm, s.r.o.
Web address: https://velkyvlasteneckyvybor.cz
Agency chief executive officer: Nastia Ladina
Chief creative officer: Kosta Schneider
Creative director: Nikola Foktová, Justin Hamilton Salem
Art director: Zora Makovská, Martin Kraus
Copywriter: Klára Javůrková, Anton Zelenko
Designer: Oskar Šťastný
Photographer: Pavel Hejný
Film production: PunkFilm, s.r.o.
Director: Robin Kvapil
Director of photography: Prokop Souček, Stanislav Adam
Agency producer: Jakub Drocar, Jakub Pinkava,
Digital production: Terézia Buková
Digital creative: Natálie Portíková