Change Has a Female Voice

Creative idea

We wanted to fuse the power of history with a modern call for action. By recovering and showcasing the voices of historical Georgian women— silenced by Soviet propaganda—the campaign created a bridge between the past and the present. The slogan —“Change Has a Female Voice”—became a rallying cry, galvanizing women to make their voices heard. By combining archival footage, modern activism, and powerful visual storytelling, the campaign built a sense of urgency, proving that women's voices are as important now as they’ve ever been. It inspired a new generation of women to reclaim their place in history and politics.

Brand name: UN Women
Advertiser / client: UN Women
Product / service: Social Impact Initiative
Campaign name: Change Has a Female Voice
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Additional company: Top Group (Leavingstone)
Web address: https://Leavingstone.com
Agency chief executive officer: Levan Lepsveridze
Chief creative officer: Levan Lepsveridze
Creative director: Tatia Dolidze
Art director: Salome Tinikashvili, Kote Tokhadze, Magda Janjalashvili, Magda Dumbadze
Copywriter: Tina Jelia, Sophie Ivanishvili
Designer: Nikita Mtchedlishvili, Eka Vekua, Mari Onavari Barbaqadze
Account director (agency): Ekaterine Ebanoidze, Zizi Nasrashvili
Music: Heima Production | Ensemble – Margaliti
Agency producer: Tamta Navrozashvili
Additional company: Motion Designer – Luka Shvelidze Researcher – Esma Mania, Lela Gaprindashvili, Tornike Kobaladze Account Lead – Maiko Gumberidze Account Manager – Lana Bachaliashvili, Sopo Davitashvili, Keti Matcharashvili Administration – Pikria Javashvili, Ana Javakhishvili CEO – Erekle Zurmukhtashvili Digital Advertising Head – Anika Gavasheli Senior Digital Advertiser – Elene Tsurtsumia Awards – Tatia Darsadze Thanks: Lamara Abzhandadze, Nana Jorjadze, Salome Kenchiashvili, Natalia Kipshidze