Signs of Inclusion: Money on hand!
Creative idea
The deaf community faces systemic barriers to financial information, limiting its ability to make informed and independent financial decisions. Mastercard set out to create lasting infrastructure, not temporary awareness. Building on the Signs of Inclusion Financial Dictionary and crowdsourcing platform prispevajkretnjo.si, we transformed financial education into a live experience and a tool for social good: Money on Hand!, the first inclusive comedy about finance performed without interpreters. By turning topics such as loans and saving into an accessible shared experience, we made financial education more engaging and brought deaf and hearing audiences together as equals.
Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: service
Campaign name: Signs of Inclusion
Agency network: INDEPENDENT AGENCY
Agency: Povem, Ljubljana
Digital agency: Aerodrom
Additional company: Zveza društev gluhih in naglušnih Slovenije
Production company: Aerodrom
Agency chief executive officer: Vanja Kmet Žižmond
Creative director: Matej Kodrič
Art director: Lara Zupančič
Designer: Lara Zupančič, Aleš Salokar
Account director (agency): Romana Miklavž
Client account director: Aleš Petejan
Managing director: Vanja Kmet Žižmond
Strategic planner / strategist: Vanja Kmet Žižmond, Romana Miklavž
Senior planner: Romana Miklavž
Pr director: Romana Miklavž
Photographer: Jan Filip Jordan Frangeš
Director: Lada Orešnik, Nejc Gazvoda, Jernej Gašperin
Music: Stojanco Georgiev, Mastercard
Screenwriter: Nejc Gazvoda
Digital strategist: Karin Komar
Additional company: Anela Bizovičar in Lado Bizovičar (produkcija Tukaj in zdaj), Metka Albreht (kostumografinja), Mark Slak - Blackout (oblikovanje luči), Aeorodrom (video oblikovanje), Špela Rotar, Jernej Gašperin, Mojca Korenjak in Karin Brumen.
