Don’t Skip The Sleep

Creative idea

Vodafone connects people to the digital world. But when endless late-night scrolling began stealing the sleep urgently needed, the brand used that connection to help people disconnect. 'Don’t Skip the Sleep' project turned YouTube pre-rolls into 60-minute wellbeing interventions shown between 10 p.m. and 2 a.m. Warm Vodafone-red gradients, slow pulsating patterns and meditative sound helped viewers wind down rather than keep consuming content. Because the red-light spectrum minimises melatonin suppression, Vodafone’s brand colour became a functional tool for rest. The result was an ad that fought not for people’s attention, but for their sleep.

Brand name: Vodafone
Advertiser / client: Vodafone Ukraine
Product / service: Healthy internet consumption
Campaign name: Don’t Skip The Sleep
Agency network: Leo Constellation
Agency: Leo Kyiv
Additional company: Publicis Groupe Data Science, Kyiv
Web address: https://www.youtube.com/watch?v=KSLCqJqcaUw&t=293s
Agency chief executive officer: Svitlana Zagidko
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Marharyta Marushevska
Client account director: Iryna Kochubei
Strategic planner / strategist: Andriy Lutsenko
Pr director: Yulia Meduna
Agency producer: Taras Dzhumaha
Post production: Dmytro Pokrason
Additional company: Yuliia Konovalova, Account Manager Nina Vlasiuk, Head of Brand & Communications Department Vodafone Ukraine Tetiana Bevz, Senior Brand Manager Vodafone Ukraine Mariana Bihun, Junior Brand Manager Vodafone Ukraine Olena Bakum-Ramola, Leader of Creative Business