The theatrical production about animal adoption, “A Very Sad Person”

Creative idea

Ukraine has one of Europe's highest stray animal populations, yet adoption remains on the periphery — reduced to emotional short-term fundraising. Suziria Group partnered with Wild Theatre and created a full theatre production, 'A Very Sad Person,' built around a body-swap between a man and a stray cat. The story uses satire and emotional depth to reframe adoption — from pity to responsibility. For Suziria Group, a company from the pet industry, this was a natural extension of a long-term social mission — authoring a cultural product that made adoption part of contemporary discourse. The official poster was designed by renowned Ukrainian illustrator Serhii Maidukov, enhancing the project’s visual impact.

Brand name: Suziria Group
Advertiser / client: Suziria Group
Product / service: The theatrical production about animal adoption, “A Very Sad Person”
Campaign name: “A Very Sad Person”
Agency network: INDEPENDENT AGENCY
Agency: SUZIRIA CENTR LLC
Web address: https://suziria-group.com/en/
Additional company: Author: Oleksandr Klimov Director: Yevheniia Vidishcheva Second Director: Khrystyna Sementsova Costume Designer: Oleh-Rodion Shuryhin-Grekalov Assistant Director: Kateryna Sirko Producer: Yaroslava Kravchenko Suziria Group Project Team: CSR Manager Oksana Plakhotniuk, PR Director Anastasiia Rudavka Poster Designer: Serhii Maidukov