Woman Who Rowe Against the Current

Creative idea

Just like in many parts of the world, women in Turkey face challenges in many areas — from social life to private life, from public spaces to personal boundaries — and they exert tremendous effort to overcome these difficulties. On March 8th, International Women’s Day, we launched our campaign film both to announce our sponsorship with Elis Özbay, Turkey’s first female Olympic national rower, and to inspire women not to give up despite the challenges they face in social life.

Brand name: Philips Turkey
Advertiser / client: Philips Turkey
Product / service: Philips Lumea IPL
Campaign name: Woman Who Rowe Against the Current
Agency network: INDEPENDENT AGENCY
Agency: Salt İletişim Grup İstanbul
Additional company: Riders, Tonic Effects, DingDong
Production company: Riders
Web address: https://www.philips.com.tr
Agency chief executive officer: İlkin Karataş Ülkü
Creative director: Anıl Eren Küçük
Art director: Tarık Güzelce, Sena Burak
Designer: Muhsin Ayaş
Account director (agency): Gökçe Er, Derya Yıldırım, Begüm Işıloğlu, Başak Yöney
Client account director: Burcu Okudur, Ece İslimyeli, Yeşim Çomak
Film production: Riders
Director: Emre Sert, Gözde Yetişkin
Music: DingDong / Tufan Aydın
Post production: Tonic Effects