PRICE PACKS
Creative idea
Price Packs is the first brand that’s all about the price because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price packs are available in all 2122 PENNY markets in Germany, promoted by an OOH campaign as striking as the packaging.
Brand name: PENNY
Advertiser / client: PENNY-Markt GmbH
Product / service: Food/Non-Food
Campaign name: PRICE PACKS
Agency network: SERVICEPLAN
Agency: SERVICEPLAN GERMANY
Media agency: PION3ERS
Production company: We Make Them Wonder
Web address: https://www.penny.de
Chief creative officer: Alex Schill (SERVICEPLAN GROUP), Till Diestel (SERVICEPLAN GROUP)
Executive creative director: Moritz Dornig, Lorenz Langgartner, Franz Röppischer (SERVICEPLAN GERMANY)
Creative director: Matthäus Frost, Sebastian Bialon, Maximilian Hesse, Dennis Fritz (SERVICEPLAN GERMANY),
Art director: Alexandra Felbinger, Lukas Plapst, Jonas Menze, Fabian Kräkel, Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser (SERVICEPLAN GERMANY)
Copywriter: Shruthi Subramanian, Javier Granados (SERVICEPLAN GERMANY)
Designer: Vira Ronkina (SERVICEPLAN GERMANY)
Account director (agency): Wiebke Müller, Frederike Striegel (SERVICEPLAN GERMANY)
Pr director: Karan Novas, Felipe Turlão (Tulom)
Photographer: Silvio Knezevic
Music: Maximilian Olowinsky (Supreme Music), Oscar Meixner (HASTINGS AUDIO NETWORK)
Additional company: Philipp Elsner, Alessia Scheffler, Nadine Samweber, Yvonne Hesse, Sophie Feichtner, Melanie Hauck, Jennifer Schulz, Nedzad Karahodzic, Sandra Meyer, Michal Kuśmierz, Sabine Gwinner, Martina Ahrens, Susan Horn, Alexandra Grimm (SERVICEPLAN GERMANY), Dr. Stefan Görgens, Dr. Jan Flemming, Werner Hesse-Quack, Marcel Otten, Oliver Schwarz (PENNY), Karin Degener, Wolfrik Fischer, Fabio Ziplies, Paul Jax, Niclas Löffler, Maximilian Valentin, Daniela Boldt (We Make Them Wonder)
