Hitchhiker

Entry code: A04005GD19Agency: Saatchi & Saatchi SofiaAdvertiser / client: Porsche BG
Group: A Film, A04 Transport, travel & tourism

Creative idea

It’s not breaking news that quattro is the greatest all-wheel drive system in the world. It is pretty much as common as seeing hikers in the mountain. But sometimes hikers are only a step away from becoming an accidental hitchhiker. And this is when quattro proves once again its supremacy. Thumbs up!

  • Brand name: Audi quattro
  • Advertiser / client: Porsche BG
  • Product / service: quattro
  • Campaign name: Hitchhiker
  • Agency network: SAATCHI & SAATCHI
  • Agency: Saatchi & Saatchi Sofia
  • Production company: Beardfrost Productions
  • Web address: https://www.facebook.com/Audi.Bulgaria/videos/606418359756604/
  • Executive creative director: Konstantin Trendafilov
  • Creative director: Radomir Ivanov
  • Art director: Robert Shunev
  • Copywriter: Petar Pacholov
  • Strategic planner / strategist: Kristina Petrova
  • Director: Stoil Dimitrov
  • Director of photography: Borislav Kamilov
  • Additional company: Julieta Jeleva - Account Manager Damyana Gencheva - Account Executive Vessela Gaydardzhieva - Producer