SHOWCASE

Hitchhiker

Awards: Golden Drum
Entry code: A04005GD19
Agency: Saatchi & Saatchi Sofia
Advertiser / client: Porsche BG
Group: A. FILM, Sport & Fashion

Creative idea

It’s not breaking news that quattro is the greatest all-wheel drive system in the world. It is pretty much as common as seeing hikers in the mountain. But sometimes hikers are only a step away from becoming an accidental hitchhiker. And this is when quattro proves once again its supremacy. Thumbs up!

Brand name: Audi quattro
Advertiser / client: Porsche BG
Product / service: quattro
Campaign name: Hitchhiker
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Sofia
Production company: Beardfrost Productions
Web address: https://www.facebook.com/Audi.Bulgaria/videos/606418359756604/
Executive creative director: Konstantin Trendafilov
Creative director: Radomir Ivanov
Art director: Robert Shunev
Copywriter: Petar Pacholov
Strategic planner / strategist: Kristina Petrova
Director: Stoil Dimitrov
Director of photography: Borislav Kamilov
Additional company: Julieta Jeleva - Account Manager Damyana Gencheva - Account Executive Vessela Gaydardzhieva - Producer

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