Someone else

Creative idea

Someone else. We all know him, but no one has ever seen him. We rely on him in times when we face an unpleasant task or responsible activity. But he never shows up. And what if we wait for him when it comes to saving a life? Don't rely on Someone else's help. He does not exist. Helping others is up to you. The Czech Red Cross for 100 years haven’t waited for someone else to help.

Brand name: The Czech Red Cross
Advertiser / client: The Czech Red Cross
Product / service: Not For Profit / Charity
Campaign name: Someone else
Agency network: INDEPENDENT AGENCY
Agency: Comtech_Can Prague
Production company: Boogiefilms / Jiří Heršálek, Andrea Plánková
Creative director: Petr Vlasak
Art director: Manuel Prada
Copywriter: Markéta Uchytilová
Account director (agency): Jana Pečivová
Client account director: Mgr. Miroslava Jirůtková
Strategic planner / strategist: Petr Laštovka
Director: Wolfberg / Přemysl Ponáhlý, Jan Kalvoda
Director of photography: Jiří Málek
Music: Lali Puna
Additional company: Editor: Filip Malásek