Escaping Imprisonment

Entry code: A09007GD19Agency: VMLY&R PragueAdvertiser / client: Post Bellum
Group: A Film, A09 Social good

Creative idea

Many times, Czech veterans, dissidents, political prisoners and others in opposition to the ruling regime found themselves in situations where only staying silent could save their lives. With our campaign for the National History Archive, the largest public database of witness stories in Europe, we are saying that now we need them to do the opposite – speak up so that their stories can be preserved for future generations. The campaign consists of 3 authentic stories from 3 different decades of the 20th century.

  • Brand name: National History Archive
  • Advertiser / client: Post Bellum
  • Product / service: National History Archive
  • Campaign name: Breaking The Silence
  • Agency network: VMLY&R
  • Agency: VMLY&R Prague
  • Executive creative director: Tereza Sverakova, Dora Pruzincova
  • Art director: Jan Moucha
  • Copywriter: Jirka Kirchner, Dusan Koutsky, Miroslav Pomikal
  • Designer: Michal Landa
  • Account director (agency): Irena Stodulkova
  • Managing director: Tomas Dvorak
  • Film production: Bistro Films
  • Director: Marek Partys
  • Director of photography: David Hofmann
  • Music: Composer: Viliam Beres/ Bang Studio Sound production: Studio Beep, Sound designer: Jan Sleska
  • Agency producer: Jana Dlouha
  • Post production: UPP, Spoon
  • Additional company: Regional Chief Creative Officer: Jaime Mandelbaum, Editor: Lenka Hojkova, Executive Producer: Jiri Ptacek