SHOWCASE

Get Into The Snow Globe

Awards: Golden Drum
Entry code: C24001GD19
Agency: McDonald's Poland
Advertiser / client: DDB Warsaw
Group: C OOH (Out of home), C24 Retail & public services

Creative idea

WHAT we built in the middle of a city was a giant Snow Globe that people could actually enter. This toy-inspired structure was supposed to bring back the memories of perfect winters - winters that are, for the most part, long gone. This way, for a moment, everyone who misses snow in winter could get their wish. The spherical outdoor was 14 meters high and contained 2700 cubic meters of air, with a McDonald’s pop-up store in the middle. It proved impossible to pass by. And people wanted to get in, because a bubble of happiness was there. Standing.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Miroslaw
Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch

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