Black Button Books - Hashtag Compendium

Agency: Friends\TBWA BucharestAdvertiser / client: Black Button BooksGroup: C OOH (Out of home)

Creative idea

People are discouraged by the lengths of books but they don't realize how much crap they actually read online. We make them realize that and we tell them to read something better.

  • Brand name: Black Button Books
  • Advertiser / client: Black Button Books
  • Product / service: Black Button Books
  • Campaign name: Black Button Books - Read something better
  • Agency network: TBWA WORLDWIDE
  • Agency: Friends\TBWA Bucharest
  • Additional company: Almost Ready Productions
  • Production company: Almost Ready Productions
  • Executive creative director: Eugen Suman
  • Art director: Theodor Nistor
  • Copywriter: Teo Chiripuci
  • Client account director: Ioana Teodorescu
  • Strategic planner / strategist: Alina Buzatu
  • Photographer: Almost Ready Productions
  • Illustrator: Fesus Barna
  • Agency producer: Dan Neagu
  • Additional company: Simplification Officer: Sorin Tranca Senior Art Director: Paul Nedelcu Junior Strategic Planner - Adriana Vasile