Has it ever happened to you that you have a song stuck in your head for days and you just can’t remember what it’s called? But when you finally find out what it is, that is a real everyday joy. Or as we call it on the frothy side of life: a Borsodi Moment. Something like this. As part of the launch campaign of the new creative platform for Borsodi we created a radio ad that had a hidden surprise.
Brand name: Borsodi
Advertiser / client: Borsodi Sörgyár Kft.
Product / service: FMCG
Campaign name: Borsodi Moment
Agency network: INDEPENDENT AGENCY
Creative director: Gergely Marosi
Copywriter: Dániel Ördög Kovács
Account director (agency): Zsófi Miklós
Strategic planner / strategist: Brigi Csurgó, Andrea Kovács