Facing Emotions

Awards: Silver Drum
Entry code: D36001GD19
Agency: HUAWEI
Advertiser / client: Digitas Poland
Group: D Audio, D36 Social good

Creative idea

Huawei Facing emotions - An AI powered app that helps the blind and visually impaired 'see' emotions by translating them into sounds. Facing Emotions utilises the Huawei Mate20 Pro’s powerful AI and camera to translate key human facial emotions into short unique sounds. Making it possible for the blind and visually impaired to have a richer experience when speaking face to face with others. The app was released globally on the Google play store in 21 languages. The campaign was picked up in international media reaching over 340 million people and achieved over a million dollars in earned media.

Brand name: Huawei
Advertiser / client: HUAWEI
Product / service: Huawei Mate 20 Pro
Campaign name: Facing Emotions
Agency network: PUBLICIS
Agency: Digitas Poland
Additional company: HUAWEI
Production company: TANK
Web address:
Executive creative director: Kamil Majewski
Creative director: Patrycja Lukjanow
Art director: Dorota Pakuła vel Rutka
Copywriter: Quentin Carenzo
Designer: Paulina Plucińska-Kędzia, Weronika Siejkowska
Strategic planner / strategist: Katarzyna Jasinska
Film production: Marcin Borkowski, Sandra Zagórska
Director: Marcin Filipowicz
Director of photography: Mateusz Skalski
Music: Tomasz Bilecki, Ztudio&Burza
Agency producer: Marta Gierej
Additional company: Account service: Joanna Carbol, Izabella Rekowska. Motion Design: Olga Rukat, Paweł Samul UX: Katarzyna Kołakowska Design Director: Mariusz Czepiec Creative support: Tomek Bujok Client: Ewelina Głocka – Huawei Regional PR Manager CEE&Nordic Region Milena Orłowska – Huawei Regional Social Media Manager CEE&Nordic Region Kamil Sikorski – Huawei Regional Digital Director CEE&Nordic Region Matej Podobnik– Huawei PR DirectorCEE&Nordic Regional Division


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