Awards: Grand Prix
Entry code: D36007GD19
Agency: TBWA\Istanbul
Advertiser / client: Turkcell
Group: D. AUDIO, Communication, Business & Finance

Creative idea

Turkcell, as an telecommunication service can reach almost 40 million people everyday. Turkcell has become a voice of hundreds of missing person' families by turning its 'subscriber unreachable' voice recording into a new medium by letting a relative of a missing person to reach out people to announce their message by saying he has not been able to reach his relative for years. Thereafter the message directs people to its website where people can find the missing person' information.

Brand name: Turkcell
Advertiser / client: Turkcell
Product / service: TELECOMMUNICATION
Campaign name: UNREACHABLES
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Web address:
Executive creative director: ilkay Gürpınar
Creative director: Volkan Karakasoglu
Art director: Serdar Gungor, Melih Oguz
Copywriter: Eser Yazici, Mesut Yuksel, Cantekin Gungor
Account director (agency): Tugyan Celik, Omer Ustundag, Muge Bozkurt
Client account director: Ahmet Yaman, Sinem Hekimoglu, Seda Volkan
Additional company: Secil Karbo (Brand executive), Sanem Aktas (Project manager)


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