UNREACHABLES

Entry code: D36007GD19Agency: TBWA\IstanbulAdvertiser / client: Turkcell
Group: D Audio, D36 Social good

Creative idea

Turkcell, as an telecommunication service can reach almost 40 million people everyday. Turkcell has become a voice of hundreds of missing person' families by turning its 'subscriber unreachable' voice recording into a new medium by letting a relative of a missing person to reach out people to announce their message by saying he has not been able to reach his relative for years. Thereafter the message directs people to its website where people can find the missing person' information.

  • Brand name: Turkcell
  • Advertiser / client: Turkcell
  • Product / service: TELECOMMUNICATION
  • Campaign name: UNREACHABLES
  • Agency network: TBWA WORLDWIDE
  • Agency: TBWA\Istanbul
  • Web address: https://www.ulasilamayanlar.com
  • Executive creative director: ilkay Gürpınar
  • Creative director: Volkan Karakasoglu
  • Art director: Serdar Gungor, Melih Oguz
  • Copywriter: Eser Yazici, Mesut Yuksel, Cantekin Gungor
  • Account director (agency): Tugyan Celik, Omer Ustundag, Muge Bozkurt
  • Client account director: Ahmet Yaman, Sinem Hekimoglu, Seda Volkan
  • Additional company: Secil Karbo (Brand executive), Sanem Aktas (Project manager)