Darkness

Creative idea

Autumn in Poland can get very dark. Simple truth is – after dark, drivers can’t see a bike without a taillight. We decided to emphasise this fact quite literally on a website for Loca Bikes. We’ve connected the website to a weather forecast in a way that the website would gradually go darker and darker as the sun was going down. The website stayed dark unless they put a taillight in their shopping cart first!

Brand name: Loca Bikes
Advertiser / client: Loca Bikes
Product / service: Loca Bikes
Campaign name: Darkness
Agency network: BBDO WORLDWIDE
Agency: BBDO Warszawa
Additional company: Loca Bikes
Web address: https://locabikes.pl/
Executive creative director: Kamil Redestowicz
Art director: Adam Kieres
Copywriter: Franciszek Toeplitz
Designer: Adam Kieres