Slow is the way to go

Entry code: H54002GD19Agency: WMC GREY PragueAdvertiser / client: Kofola
Group: H Craft, H54 Best Cinematography

Creative idea

Royal Crown Cola is a little different than you may remember. It’s slowed down in all of its communication and expects the same from its consumers. In the spot we tried to capture the authentic southern landscape and explain to viewers that the best route isn’t always the shortest one.

  • Brand name: Royal Crown Cola
  • Advertiser / client: Kofola
  • Product / service: Royal Crown Cola
  • Campaign name: Slow is the way to go
  • Agency network: GREY
  • Agency: WMC GREY Prague
  • Production company: Boogiefilms
  • Creative director: David Suda
  • Art director: Christophe Wechsler
  • Copywriter: Pavel W. Přibyl
  • Account director (agency): Martina Vacíková
  • Client account director: Lucia Tarbajovská
  • Managing director: Adéla Krausová
  • Film production: Boogiefilms
  • Director: Milan Balog
  • Director of photography: Dušan Husár
  • Music: Steve Lynch