Boys

Creative idea

Electromobility is becoming an industry changing phenomenon of close future. People think that buying an electric car is like doing a good deed. We are questioning this “purity” by documenting the far side of electromobility focused on origin of cobalt (an important substance in car batteries). We are revealing conditions in cobalt mines of the Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions. The pictures were taken in real mines in the Dem.Rep. of the Congo. So it is authentic and has a disruptive message juxtaposing battery life and human one.

Brand name: Amnesty International
Advertiser / client: Amnesty International
Product / service: Human rights
Campaign name: Electric Slaves
Agency network: HAVAS
Agency: Havas Prague
Additional company: Dream Studios
Production company: Dream Studios
Web address: https://electricslaves.org
Creative director: Jakub Kolarik, Petr Cech
Art director: Jakub Kolarik, Pavel Slovacek
Copywriter: Petr Cech, Zdenek Buchtela
Photographer: Gwenn Dubourthoumieu
Agency producer: Tereza Letfusova
Additional company: Account manager: Martina Figurova