SHOWCASE

Riga International Airport Symphony

Entry code: S016GD19
Agency: Riga International Airport
Advertiser / client: TBWA\Latvia - Riga
Group: S Activation

Campaign idea

Every airport aims to provide an amazing start to the passenger’s journey, and even small movements are significant. Aircraft, equipment, and hundreds of employees work together to deliver a flawless experience. The challenge - producing a story about the daily life of the airport, appealing to local and international audience. The result was the world’s first symphony created by an airport. We converted each physical movement at the airport into a melody using artificial intelligence, while a composer arranged the melodies into a unique musical masterpiece. An interactive stand was created where anyone could “play” their own symphony.

Brand name: Riga International Airport
Advertiser / client: Riga International Airport
Product / service: Airport
Campaign name: RIX Symphony
Agency network: TBWA WORLDWIDE
Agency: TBWA\Latvia - Riga
Executive creative director: Kaspars Eglitis
Art director: Inta Brunina
Copywriter: Kristaps Egle
Designer: Didzis Upens
Account director (agency): Kristine Kalnina
Client account director: Edgars Vilcans

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