Riga International Airport Symphony

Entry code: S016GD19Agency: TBWA\Latvia - RigaAdvertiser / client: Riga International Airport
Group: S Activation

Campaign idea

Every airport aims to provide an amazing start to the passenger’s journey, and even small movements are significant. Aircraft, equipment, and hundreds of employees work together to deliver a flawless experience. The challenge - producing a story about the daily life of the airport, appealing to local and international audience. The result was the world’s first symphony created by an airport. We converted each physical movement at the airport into a melody using artificial intelligence, while a composer arranged the melodies into a unique musical masterpiece. An interactive stand was created where anyone could “play” their own symphony.

  • Brand name: Riga International Airport
  • Advertiser / client: Riga International Airport
  • Product / service: Airport
  • Campaign name: RIX Symphony
  • Agency network: TBWA WORLDWIDE
  • Agency: TBWA\Latvia - Riga
  • Executive creative director: Kaspars Eglitis
  • Art director: Inta Brunina
  • Copywriter: Kristaps Egle
  • Designer: Didzis Upens
  • Account director (agency): Kristine Kalnina
  • Client account director: Edgars Vilcans