Riga International Airport Symphony

Šifra: S016GD19Agencija: TBWA\Latvia - RigaNaročnik komunikacij: Riga International Airport
Skupina: S Activation

Ideja kampanje

Every airport aims to provide an amazing start to the passenger’s journey, and even small movements are significant. Aircraft, equipment, and hundreds of employees work together to deliver a flawless experience. The challenge - producing a story about the daily life of the airport, appealing to local and international audience. The result was the world’s first symphony created by an airport. We converted each physical movement at the airport into a melody using artificial intelligence, while a composer arranged the melodies into a unique musical masterpiece. An interactive stand was created where anyone could “play” their own symphony.

  • Ime znamke ali podznamke: Riga International Airport
  • Naročnik komunikacij: Riga International Airport
  • Izdelek / storitev: Airport
  • Ime kampanje: RIX Symphony
  • Agencijska mreža: TBWA WORLDWIDE
  • Agencija: TBWA\Latvia - Riga
  • Izvršni kreativni direktor: Kaspars Eglitis
  • Umetniški direktor: Inta Brunina
  • Tekstopisec: Kristaps Egle
  • Oblikovalec: Didzis Upens
  • Direktor projektov: Kristine Kalnina
  • Direktor odnosov z naročniki: Edgars Vilcans