Dress Release

Entry code: X10013GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: Postova Banka
Group: X Engagement, X10 Direct

Campaign idea

Poštová banka, as the first bank in Slovakia, definitely cancelled its dress code. We made a big issue out of the information that would normally only appear in an internal magazine of the bank. Thus we turned an ordinary press release into a special dress release.

  • Brand name: Postova Banka
  • Advertiser / client: Postova Banka
  • Product / service: Dresscode cancellation
  • Campaign name: Dress Release
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Executive creative director: Peter Kacenka
  • Creative director: Martin Keder
  • Art director: Zuzana Strempekova
  • Copywriter: Veronika Podmakova
  • Additional company: Account Manager: Marian Zverbik