SHOWCASE

Dress Release

Entry code: X10013GD19
Agency: Wiktor Leo Burnett, Bratislava
Advertiser / client: Postova Banka
Group:

Campaign idea

Poštová banka, as the first bank in Slovakia, definitely cancelled its dress code. We made a big issue out of the information that would normally only appear in an internal magazine of the bank. Thus we turned an ordinary press release into a special dress release.

Brand name: Postova Banka
Advertiser / client: Postova Banka
Product / service: Dresscode cancellation
Campaign name: Dress Release
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Martin Keder
Art director: Zuzana Strempekova
Copywriter: Veronika Podmakova
Additional company: Account Manager: Marian Zverbik

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