The first Burger King in Slovakia

Entry code: X10014GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: AmRest - Burger King Slovakia
Group: X Engagement, X10 Direct

Campaign idea

When opening the first Burger King in the town with 14 McDonald’s restaurants, you can’t be shy. That is why we created the campaign called #PrepacMekac (“Prepac' means sorry and “Mekac' is the Slovak nickname for McDonald’s). The same name was given to a special launch menu.

  • Brand name: BURGER KING
  • Advertiser / client: AmRest - Burger King Slovakia
  • Product / service: Launch of Burger King in Slovakia
  • Campaign name: #PrepacMekac
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Production company: JOJ Production
  • Executive creative director: Peter Kacenka
  • Creative director: Martin Keder
  • Art director: Martina Mihalova
  • Copywriter: Veronika Podmakova, Martin Keder
  • Strategic planner / strategist: Vladimir Lefik
  • Senior planner: Tomas Kosec
  • Director: Roman Stranai
  • Director of photography: Roman Stranai
  • Agency producer: Katarina Kintlerova
  • Additional company: Account Manager: Juraj Vyboch Media buyer: Starmedia