The first Burger King in Slovakia

Campaign idea

When opening the first Burger King in the town with 14 McDonald’s restaurants, you can’t be shy. That is why we created the campaign called #PrepacMekac (“Prepac' means sorry and “Mekac' is the Slovak nickname for McDonald’s). The same name was given to a special launch menu.

Brand name: BURGER KING
Advertiser / client: AmRest - Burger King Slovakia
Product / service: Launch of Burger King in Slovakia
Campaign name: #PrepacMekac
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Production company: JOJ Production
Executive creative director: Peter Kacenka
Creative director: Martin Keder
Art director: Martina Mihalova
Copywriter: Veronika Podmakova, Martin Keder
Strategic planner / strategist: Vladimir Lefik
Senior planner: Tomas Kosec
Director: Roman Stranai
Director of photography: Roman Stranai
Agency producer: Katarina Kintlerova
Additional company: Account Manager: Juraj Vyboch Media buyer: Starmedia