RED RIBBONS PROJECT

Campaign idea

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too. Every year, thousands of children are forced into underage marriage. To help the children of tomorrow, we listened to yesterdays child brides. Collecting their messages and ribbons, we delivered both to people with the power to change the future: university graduates. Each diploma was tied with a ribbon that had previously been bound to a child’s waist and featured a unique message for each faculty.

Brand name: KADAV / BAHCESEHIR UNIVERSITY
Advertiser / client: OZGUR CAN SUNATA & CANBERG DUNGUN
Product / service: EDUCATION / SOCIAL RESPONSIBILITY
Campaign name: RED RIBBONS PROJECT
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Executive creative director: BERKAY OZAY
Creative director: ERDEM SUYOLCU
Art director: EZGI TANYERI
Copywriter: GALIP MAKARNACI
Account director (agency): CEYDA COSKUN
Strategic planner / strategist: YUSUF MUSLUBAS & ALPER CETIK
Agency producer: TUGRUL KARADENIZ
Post production: IMAJ & PTOT
Event production: BAHCESEHIR UNIVERSITY