Match Mode

Campaign idea

Galatasaray is a sports club famous for its passionate fans and MOOV is sponsor of their jerseys’ back. But this year, fans don't support the team as much as they used to, even though they filled the stands, they didn’t live the excitement. First we identified the problem: screens! By selfies, tweets, posts, the fans had been following the screen of their smartphone, not the game. Using an anthem from Galatasaray's past, we urged them to “raise their heads.” This call also supported by the players. Fans switched their mood to “match mode” and carried Galatasaray to the championship again.

Brand name: MOOV by Garenta
Advertiser / client: MOOV by Garenta
Product / service: Hourly car rental
Campaign name: Çelik Motor
Agency network: HAVAS
Agency: Havas Istanbul
Production company: Film Park
Web address: https://www.instagram.com/p/BwG5y-ghohb/
Executive creative director: Ergin Binyıldız
Creative director: Yavuzhan Gel
Art director: Ahmet Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral, Çağatay Çan, Abdullah Çelikoğlu, Ömer Ceran
Copywriter: Umut Karacaoğlu, Ümit Açıkdilli
Account director (agency): Birol Ecevit, Yiğit Uysal, Mert Tokdemir
Director: Koray Ağzıyağlı
Music: 3K1A
Agency producer: Sıla Salgın, Gözde Bilir
Additional company: Creative Technologist: Mustafa Bülek Social Media Team: Serpil Şahin, Ece Özmet İşsever, Selin Akbay Advisor team: Banu Yelkovan, Onur Eriş, Ali Argün