Match Mode

Entry code: Y040GD19Agency: Havas IstanbulAdvertiser / client: MOOV by Garenta
Group: Y Genius Loci / Local spirit

Campaign idea

Galatasaray is a sports club famous for its passionate fans and MOOV is sponsor of their jerseys’ back. But this year, fans don't support the team as much as they used to, even though they filled the stands, they didn’t live the excitement. First we identified the problem: screens! By selfies, tweets, posts, the fans had been following the screen of their smartphone, not the game. Using an anthem from Galatasaray's past, we urged them to “raise their heads.” This call also supported by the players. Fans switched their mood to “match mode” and carried Galatasaray to the championship again.

  • Brand name: MOOV by Garenta
  • Advertiser / client: MOOV by Garenta
  • Product / service: Hourly car rental
  • Campaign name: Çelik Motor
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Istanbul
  • Production company: Film Park
  • Web address: https://www.instagram.com/p/BwG5y-ghohb/
  • Executive creative director: Ergin Binyıldız
  • Creative director: Yavuzhan Gel
  • Art director: Ahmet Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral, Çağatay Çan, Abdullah Çelikoğlu, Ömer Ceran
  • Copywriter: Umut Karacaoğlu, Ümit Açıkdilli
  • Account director (agency): Birol Ecevit, Yiğit Uysal, Mert Tokdemir
  • Director: Koray Ağzıyağlı
  • Music: 3K1A
  • Agency producer: Sıla Salgın, Gözde Bilir
  • Additional company: Creative Technologist: Mustafa Bülek Social Media Team: Serpil Şahin, Ece Özmet İşsever, Selin Akbay Advisor team: Banu Yelkovan, Onur Eriş, Ali Argün