The Real Thing

Creative idea

When choosing their vacation destinations, people tend to visit the most popular countries. And the thought process behind this is simple: if it’s a place where everyone goes, it’s a must visit. But the true masterpieces in terms of must-see places are hidden gems and Slovenia has plenty. There are lots of castles in Europe that make girls feel like princesses, but there is a real one in Slovenia where princesses actually lived. There are millions of wine glasses photos posted on Instagram in European restaurants, but only in Maribor, Slovenia you can taste the oldest wine. Slovenia's attractions are masterpieces because they offer something authentic, something superior to the most popular destinations in Europe. But generally unknown. We show this using executions that offer the best alternative in Slovenia for two of the most popular tourist attractions in Europe: Disneyland Paris and wineries in Tuscany.

Agency: Kubis Interactive Bucharest
Authors: Marina Deacu, Alexandra Baciu