Planica Dream World Event

Creative idea

Sky’s not the limit is where we connect: This poster draws the viewer into a dreamlike vision of Planica, where imagination and reality merge. Rising above the clouds, a majestic ski jump leads into an endless sky filled with paragliders and a vivid hot air balloon. The image is more than a fantasy, it is a metaphor for unity and limitless potential. Planica becomes not just a location but a shared space where the human spirit rises higher than borders or limits. The ski jump acts as a launchpad into a common world, carrying individuals into a realm where differences dissolve and collective energy lifts us together. Every paraglider represents a person held aloft by community and passion. The glowing balloon in orange and red echoes Mastercard’s brand colors and signals its role as proud supporter, reinforcing the theme of global connection and shared dreams. It floats gracefully as a symbol of belonging that knows no boundaries. The slogan “Sky’s not the limit, it’s where we connect” unites the scene with its message. The sky is not the finish line but the beginning, a canvas where tradition, innovation and sponsorship create something larger than sport. In Planica, the horizon is not a border but an opening to new possibilities. The poster is more than art, it is a declaration of what Planica represents: a chance to discover the extraordinary in ourselves and in each other. Here the jump is more than sport, it is a leap into belonging. And when we rise above the clouds together, we see that the sky is truly where we connect.

Agency: Freelancers
Authors: Barbara Brumen in Kaja Cimperman