SHOWCASE

ANAIS - Unquiet Voices

Awards: Silver Drum
Entry code: Z14002GD19
Agency: ANAIS
Advertiser / client: Cheil Centrade Bucharest
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

Every 30 seconds, a woman in Romania experiences domestic violence. But only 1% of them ask for help because people are indifferent. Even silent movies have been hiding scenes of abuse under the mask of entertainment. On January 1st they lost their copyright, so ANAIS turned them into a new cinematographic product: Unquiet Voices. A 40-minute film in which 7 victims of domestic violence break the silence and give voice to abused characters in silent movies. Split in 7 chapters, each chapter features footage from a different movie, rearranged to match the victim’s story, then overlapped with the victim’s voice.

Brand name: ANAIS Association
Advertiser / client: ANAIS
Product / service: NGO
Campaign name: Unquiet Voices
Agency network: Cheil Worldwide
Agency: Cheil Centrade Bucharest
Additional company: StudioSet – Production house; Atelieru de Internet – Web Development; Bad Unicorn - PR Management
Production company: StudioSet
Web address: https://unquietvoices.com/
Creative director: Ioana Zamfir
Art director: Roxana Nita
Copywriter: Adina Stanescu
Account director (agency): Ileana Ghita
Managing director: Mona Opran
Film production: Monica Garbur, Sorin Baican
Director: Ioana Mischie
Digital production: Paula Stan, Andrei Dutulescu
Additional company: Iulian Ionita - Video Editor

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