LOSEV / Dear Brother

Campaign idea

The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema. The film was about a little boy with leukemia whose biggest dream to have a TV at home. Although his older brothers make his dream come true in the end, he can’t wake up from his sleep to see it. Today, with LOSEV, we have the chance to reshoot the final scene and change the ending where big brothers come to home with a TV and wake their little brother up to enjoy it together.

Brand name: LOSEV
Advertiser / client: LOSEV
Product / service: Charity Organization
Campaign name: Dear Brother
Agency network: INDEPENDENT AGENCY
Agency: Rafineri - Istanbul
Production company: FilmPark
Web address: https://www.losev.org.tr/v6
Executive creative director: Emre Kaplan
Creative director: Ali Şener, Kerim Gürsel, Doğu Göcük
Art director: Burçak Beşlioğlu, Faruk Terzi, Özge Ateş, Asya Aydın
Copywriter: Anıl Tiryaki
Account director (agency): Erbek Onur, Nazlı Elibol
Client account director: Üstün Ezer
Managing director: Sezin Soylu
Strategic planner / strategist: Mert Tuncer
Director: Bahadır Karataş
Agency producer: Şafak Serter
Post production: 1000 Volt