Happy ending stories

Entry code: Z15004GD19Agency: Porter Novelli Public Relations BucharestAdvertiser / client: Apa Nova Bucuresti
Group: Z Social Good, Z15 Profit social good

Campaign idea

Utility services are fundamental to a city, yet invisible and misunderstood. People see the sewer as a black hole that magically makes things go away. Our aim was to get people’s attention and challenge bad habits. We did that through love, the driver with the power to improve bad behavior. The campaign presents three situations that push couples reach the tipping point: throwing hair in the toilet, disposing of cooking oil into the kitchen sink and flushing condoms down the toilet. We created three visual metaphors that depict bad habits as fantasy monsters threatening the life of your loved one.

  • Brand name: Apa Nova Bucuresti
  • Advertiser / client: Apa Nova Bucuresti
  • Product / service: Public water supply service
  • Campaign name: Happy ending stories
  • Agency network: INDEPENDENT AGENCY
  • Agency: Porter Novelli Public Relations Bucharest
  • Production company: Stay Sharp
  • Creative director: Ana Balan
  • Art director: Tudor Nastase
  • Copywriter: Madalina Buhos
  • Account director (agency): Georgiana Stavarache
  • Client account director: Ramona Dumitru
  • Media director: Crina Bibicu
  • Managing director: Sorina Mihai
  • Strategic planner / strategist: Florentina Dinu
  • Photographer: Sorin Nainer
  • Director: Andrei Mindru
  • Director of photography: Alexandru Dorobantu
  • Music: Daniel Olteanu
  • Post production: Frame Breed
  • Post production producer: Stelian Vasile
  • Additional company: Producer: Iliana Dumitrache Sound designer: Ovidiu Hardplay