Eat This Paper

Šifra: G001GD19Agencija: Kindred., PragueNaročnik komunikacij: CARE Ceska republika - Care CZ
Skupina: G Innovation

Kreativna ideja

CARE CZ asked us for a print that will help stop hunger in Africa. We’ve created a print ad that Czech has never tasted before. An edible print with the same kcal intake as an average African tends to have. After the Young Lions CZ gold we’ve brought the draft to reality. With the perfect partner: Eska restaurant. All the prints sold out in just 65 days. Supported by 30 czech influencers. For free! We’ve reached a million people in digital only. We’ve gained 202 808 CZK AVE. But most importantly: we've helped to rescue hundreds of children.

  • Ime znamke ali podznamke: CARE
  • Naročnik komunikacij: CARE Ceska republika - Care CZ
  • Izdelek / storitev: non-profit organization
  • Ime kampanje: Eat This Paper
  • Agencijska mreža: PUBLICIS
  • Agencija: Kindred., Prague
  • Druge sodelujoče agencije oz. Partnerji: MSL
  • Izvršni kreativni direktor: Nikola Foktova
  • Kreativni direktor: Nikola Foktova
  • Umetniški direktor: Adam Citta
  • Tekstopisec: Nikola Foktova
  • Oblikovalec: Adam Citta
  • Direktor projektov: Jana Hrdinova
  • Odnosi z javnostmi: Adela Vasickova