The last ever issue

Šifra: G003GD19Agencija: VMLY&R WarsawNaročnik komunikacij: Gazeta.pl, Mastercard, BNP Paribas
Skupina: G Innovation

Kreativna ideja

We could just make another campaign against sexism. Instead we took over a symbol of Polish sexism and ended it. We bought the oldest, iconic Polish porn magazine “Your Weekend” to close it. But first we published its very last issue in history. Instead of the usual porn content, it focused on issues of sexism, misogyny, gender portrayal and equality. “The Last Ever Issue” proved that even though press is becoming less relevant, it is still possible to harness the power of the medium in an impactful way.

  • Ime znamke ali podznamke: Gazeta.pl
  • Naročnik komunikacij: Gazeta.pl, Mastercard, BNP Paribas
  • Izdelek / storitev: Gazeta.pl
  • Ime kampanje: The last ever issue
  • Agencijska mreža: VMLY&R
  • Agencija: VMLY&R Warsaw
  • Druge sodelujoče agencije oz. Partnerji: Wavemaker
  • Produkcijska hiša: Sessions productions: Ewa Kurzawa
  • Spletni naslov: https://twojweekend.pl/en
  • Izvršni kreativni direktor: Dawid Szczepaniak
  • Kreativni direktor: Maciej Kozina
  • Umetniški direktor: Ewelina Wojtyczka, Adam Smereczyński
  • Direktor projektov: Urszula Mazur, Anna Kwiatkowska
  • Direktor odnosov z naročniki: Michał Rutkowski, Marzena Szkolak, Magda Karpińska
  • Strateški medijski načrtovalec: Edyta Werpachowska
  • Strateg: Gocha Adamczyk, Paweł Loedl
  • Odnosi z javnostmi: Łukasz Majewski, Anna Marciniak, Małgorzata Szczerbińska, Joanna Błaszczyk, Magda Karpińska, Michał Rutkowski, Daniel Przygoda, Maria Jeppson, Edyta Werpachowska, Natalia Makowska
  • Fotograf: Daniel Jaroszek, Weronika Ławniczak, Paula Patocka, Małgorzata Popinigis, Bartosz Bobkowski, Albert Zawada, Zuza Krajewska, Julia Szostak
  • Ilustrator: Kasia Babis, Anna Nogalska, Beata Sosnowska, Beata Śliwińska
  • Druge sodelujoče agencije oz. Partnerji: DTP: Rafał Cieciura FACEBBOOK CREATIVE SHOP: Claudio Barreto | Edyta Kotowicz | Sunir Nair | Małgorzata Nierodzińska CREATIVE STRATEGY&SUPPORT: Saul Betmead | Claire Charuau | Lauren Lafranz | Jaime Mandelbaum | Debbi Vandeven