Lidl Bakery - Innovative bus stop branding

Šifra: G008GD19Agencija: Real Grupa RGS, BeogradNaročnik komunikacij: Lidl
Skupina: G Innovation

Kreativna ideja

March 2019, just before the spring has started, Lidl decided to stimulate the senses of Belgrade citizens in an unusual way, by using modern advertising formats. Being a retail chain, Lidl wanted to punctuate the fact that inside of their stores, customers can find a wide offer of freshly baked goods, every day. Seemingly ordinary bus stops were branded with special technology that emitted the smell of freshly baked products from Lidl bakery. These 6 bus stop marked the first time that the Serbian consumers could „smell“ a strong marketing message. LIDL BAKERY, freshly baked, several times a day!

  • Ime znamke ali podznamke: Lidl
  • Naročnik komunikacij: Lidl
  • Izdelek / storitev: Retail
  • Ime kampanje: Lidl Bakery - Freshly baked every day
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Real Grupa RGS, Beograd
  • Izvršni kreativni direktor: Maro Pitarević
  • Umetniški direktor: Goran Pećanac
  • Oblikovalec: Marko Živanović
  • Strateški medijski načrtovalec: Dejan Đorđević