Prijateľní.sk (hireables/acceptables)

Šifra: Z14009GD19Agencija: Respect APP, BratislavaNaročnik komunikacij: Divé maky
Skupina: Z Social Good, Z14 Non-profit social good

Ideja kampanje

We have received terrible statistics on discrimination against Roma within the labour market. With Divé Maky, an organisation that helps Roma, we wanted to draw attention to this situation. We created a promo video for an absurd solution to this absurd problem - a non-existent service on the website, prijatelni.sk, that was meant to whitewash Roma's CVs. Thanks to this controversial fictitious service, information about employer bias spread like wildfire. The topics caught the attention of the media, politicians and the President of the Slovak Republic. Many companies added themselves to the list of responsible employers on www.prijatelni.sk.

  • Ime znamke ali podznamke: Divé maky
  • Naročnik komunikacij: Divé maky
  • Izdelek / storitev: campaign against discrimination against Roma
  • Ime kampanje: Prijateľní.sk
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Respect APP, Bratislava
  • Druge sodelujoče agencije oz. Partnerji: SKPR STRATEGIES
  • Spletni naslov: https://prijatelni.sk/
  • Kreativni direktor: Róbert Slovák, Yolka Udičová, Ondrej Štefánik
  • Umetniški direktor: Viktor Kamenický, Róbert Vizváry
  • Tekstopisec: Lenka Slovák Bónová
  • Direktor projektov: Ema Rajčanová
  • Strateg: Katarína Adamkovič
  • Direktor fotografije: Viktor Kamenický