RED RIBBONS PROJECT

Šifra: Z14019GD19Agencija: MullenLowe IstanbulNaročnik komunikacij: OZGUR CAN SUNATA & CANBERG DUNGUN
Skupina: Z Social Good, Z14 Non-profit social good

Ideja kampanje

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too. Every year, thousands of children are forced into underage marriage. To help the children of tomorrow, we listened to yesterdays child brides. Collecting their messages and ribbons, we delivered both to people with the power to change the future: university graduates. Each diploma was tied with a ribbon that had previously been bound to a child’s waist and featured a unique message for each faculty.

  • Ime znamke ali podznamke: KADAV / BAHCESEHIR UNIVERSITY
  • Naročnik komunikacij: OZGUR CAN SUNATA & CANBERG DUNGUN
  • Izdelek / storitev: EDUCATION / SOCIAL RESPONSIBILITY
  • Ime kampanje: RED RIBBONS PROJECT
  • Agencijska mreža: MULLENLOWE
  • Agencija: MullenLowe Istanbul
  • Izvršni kreativni direktor: BERKAY OZAY
  • Kreativni direktor: ERDEM SUYOLCU
  • Umetniški direktor: EZGI TANYERI
  • Tekstopisec: GALIP MAKARNACI
  • Direktor projektov: CEYDA COSKUN
  • Strateg: YUSUF MUSLUBAS & ALPER CETIK
  • Producent - agencija: TUGRUL KARADENIZ
  • Post produkcija: IMAJ & PTOT
  • Organizacija in izvedba dogodkov: BAHCESEHIR UNIVERSITY