Álvaro Rodrigues

Chief Executive Officer and Chief Creative Officer, Fullpack, Brazil - President of WHY Jury

Álvaro Rodrigues, Fullpack’s CEO/CCO, is one of the most awarded and influential advertisers of his generation in Brazil.

He has been in the advertising market for 23 years and has worked in several agencies in Brazil such as Africa, Africa Rio, DM9 Rio, Ogilvy, FCB, Agência3, 3A Worldwide, among others.

Throughout his career, he has won 26 Cannes Lions and several awards at national and international festivals, such as Clio, Clio Music, D&AD, New York Festivals, The One Show, London International Awards, FIAP, El Ojo, FWA, to name a few.

Last year, he was nominated to the Brazilian Marketing Hall of Fame by ABRAMARK.

He has been part of a jury at many festivals, such as Cannes Lions (three times), D&AD (twice), Clio Music, FIAP (President of the Jury), El Ojo, London International Awards, Lisbon Advertising Festival, Best Ads on TV (twice), Wave Festival and Abril Advertising Awards, among others.

Álvaro was the President of the Creative Club of Rio de Janeiro and has just left the President’s chair of the Brazilian Association of Advertisers – ABP.

Last but not least: a Metallica fan and proud father of Manuella and Antonia, two lovely girls.