Dirk Aarts is Managing Partner of 24/7Communication in Warsaw, the PR firm he founded in 2001. During his career Dirk has advised and ran campaigns for international corporations in wide variety of industries. His expertise areas include Reputation Management, Sustainability Advisory and Crisis Management. He has built the agency to a reputable 50 persons PR company, with drive for results and passion for innovation.
Dirk is a regular lecturer at the University of Warsaw. From 2013-2017 Dirk has been Vice-President of PROI Worldwide, the leading network of independent agencies. Currently he is serving as Vice-President of ZFPR, the Polish PR Association.
Dirk is a graduate of Zuyd University of Applied Sciences in The Netherlands and studied Communications at the Rotterdam School of Management. He started his career in marketing functions in PepsiCo and Palm Breweries in Belgium.