István started his career at Ammirati Puris Lintas as an Art Director. Later he worked at Saatchi & Saatchi, DDB and he was Executive Creative Director at JWT. After this, he set up the independent ad agency White Rabbit Budapest with his partners where he has been working for more than ten years.
His creative work won him numerous domestic and international awards like D&AD, Cannes Lions, One Show, Clio, LIA, ADC, Immortal Awards, New York Festivals, Webby Awards, Epica, Communication Arts, AdStars, Mobius Awards, Kinsale Sharks, One Screen, Cresta Awards, Brand Film Festival London, Cristal Festival, AdAge, Golden Award of Montreux, Lisbon International Advertising Festival, Creativepool, Golden Hammer, Golden Drum, PIAF, KIAF, White Square, AdBlackSea, Chip Shop and several Effies – including a Grand Prix.
He was a member of the jury at Clio, LIA, One Show/Young Ones, Cannes Young Lions, AdStars, New York Festivals, Webby Awards, Caples Awards, Mobius Awards, Cresta, Lovie Awards, Creativepool, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, White Square, KIAF, Creativity International, Newstars and Jury President of Cannes Young Lions Georgia.
He is member of D&AD, The One Club, Art Directors Club, Creative Circle and The International Academy of Digital Arts and Sciences.
He is an examiner at VISART Academy Of Arts.
István was also a nominee for 'Influencer of the Year' on Creativepool, #1 Creative Director, #1 Art Director and #1 Typographer in country ranking for Lürzer’s Archive. White Rabbit Budapest was #1 Advertising Agency in country ranking for Lürzer’s Archive and marked the first ever Lürzer’s Archive cover featuring a work from Hungary.
When he is not making ads, he likes to listen to his collection of vinyl records, take care of his exotic houseplants or count clouds. He happily opens a bottle of good wine to accompany any of these activities.