Riku Vassinen

Chief Executive Officer, hasan & partners, Finland

Riku Vassinen has 20 years’ experience in advertising across three continents (Africa, Asia, Europe). Before returning back to native Finland to lead Finland´s leading independent agency hasan & partners, Riku was three years at Ogilvy Africa, based in Nairobi and seven years in Singapore working in R/GA & JWT. His clients have included Google, Nike, Netflix, Unilever, Coca-Cola. Diageo, Nokia, Philips, HSBC, Uber and J&J. 

He has led agencies and teams that have won in all the major awards including Cannes, D&AD, LIA, Clio, Webbys, Spikes, Eurobest, Golden Drum etc. As a creative strategist Riku has won 9 Effies (including 2 Grand Prix), Eurobest in Creative Strategy and he was also the jury head in Effie Finland. Riku has written four books and the latest “Greenwashing Economics” is about building sustainable brands in an unsustainable world. 

He is a father of three daughters under the age of five, so he does not have any hobbies

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