Born and raised in Brasília, Brazil, Saulo Rocha is the Chief Creative Officer of DAVID Madrid. In 2021, he was listed in Adweek’s Creative 100 and ranked #4 Creative Director in the world by the Cannes Lions Festival after winning 3 Grand Prix, 1 Titanium and 13 other lions with 5 different projects in the 2020/2021 edition.
In September 2019, along with Pancho Cassis and André Toledo, he established DAVID Madrid. Less than 6 months later, they were producing Turkish Airlines’ 2020 Super Bowl campaign, a first for Spain.
In its short history, DAVID Madrid has been working for big brands such as: Burger King, Milka, Halls, Netflix, Coca-Cola, Dole, Twitter, Unilever Asia, Danone, Corona, among others. In 2021, DAVID Madrid was the most awarded Spanish agency in a single edition in the Cannes Lions Festival to date, and for three years in a row, the most awarded Spanish agency in the D&AD.
Before joining DAVID Madrid, Saulo worked for 12 years in three different LOWE offices: Brasília, São Paulo and Madrid. In the last one, LOLA MullenLowe, he became Global Creative Director and helped the agency in being ranked as WARC’s best agency in Europe in 2019, and one of the Top 10 European Agencies of the Decade according to Cannes Lions.
In his 15-year-long career, he collected 39 Cannes Lions and other 200+ awards in important international festivals such as D&AD, The One Show, Clios, LIA, Andys, Effies, etc.