Toygun YIlmazer
Chief Transformation Officer, TBWA\Istanbul, Turkey
Toygun has a career spanning over 25 years at TBWA. He was the Chief Strategy Officer at HeimatTBWA and TBWA Group Istanbul before taking a new role as Chief Transformation Officer. Toygun has been instrumental in positioning TBWA\Istanbul as the largest and most awarded agency in Turkey. Under his leadership, the strategy team has won more than 100 Effie Awards. In 2023, Campaign’s Global Agency of the Year Awards named him Strategic Planning Leader of the Year.
He has contributed thought leadership to the industry through conferences and publications. His SXSW 2017 talk, “Advertising for Good, What Is It Good For?”, evolved into an article for the Journal of Brand Strategy in 2019. In 2024, he returned to SXSW with “No Algorithm for Culture: How Humans See What AI Can’t”, reflecting his long-standing exploration of the intersection between AI, creativity, and culture—an area he has written and spoken about since 2017.
