Bianca is the Design Director at Dentsu Dubai, known for building integrated brand systems that are as strategic as they are visually distinctive. With a deep understanding of the Middle East market and a portfolio that spans both public and private sectors across the region and Africa, she specialises in creating culturally attuned, future-facing brands.
Her recent work includes leading the identity for the Public Investment Fund’s first consumer product and rebranding Saudi Arabia’s first electric car brand.
Bianca brings a systems-thinking approach to design, ensuring every creative expression is meaningful, functional, and built to scale. She also leads a creatively ambitious team, fostering a culture of growth, critical thinking, and collaborative exploration.
Outside of work, she can usually be found chasing after her dogs, or tending to her ever-expanding collection of houseplants.