Viktor Shkurba
Founder and Managing Partner, ISD Group, Ukraine
Viktor thrives in an era where 98% of ideas can be realized through technology. For 20 years, he has proven that nothing is impossible, pioneering creative and technological frontiers. His work spans global brands like Philips, Beiersdorf, P&G, and Bayer, as well as UNFPA and USAID. From AI-driven tools distinguishing news from propaganda to space rovers, he redefines boundaries.
In 2014, he launched the innovation production house KA.KA.HA, focused on exploring new possibilities and realizing the boldest innovative ideas in collaboration with top international advertising agencies such as W+K, AMVBBDO, and M&C Saatchi, among others. He has received awards from Cannes Lions, Eurobest, D&AD, Epica, Golden Drum, and more.
In 2024, Viktor served as a Cannes Lions jury member (Creative Data) and was inducted into the Ukrainian Advertising Industry Hall of Fame.
