Across borders, the world feels closer than ever. You can cross countries in hours, book a trip in minutes, and discover a new city with a swipe. When everything works seamlessly, travel becomes what it is meant to be — fluid, spontaneous, and full of possibility.
The best travel experiences don’t happen when everything is planned, but when nothing gets in the way.
Including payment.
Mastercard already enables millions of moments across borders, from airport coffees and metro rides to local discoveries and unforgettable experiences. The opportunity is not just to show how it works, but to express what it unlocks: a world where movement feels natural, experiences feel immediate, and nothing interrupts the flow.
As one of the world’s most trusted and widely accepted payment brands, Mastercard plays a role in millions of cross-border moments. The opportunity is to transform that everyday utility into something bigger: a symbol of confidence, freedom, and belonging wherever you go.
CREATIVE CHALLENGE
Design a poster or a series of up to three posters supported by a written explanation of the creative idea for Mastercard Slovenia on the topic “World. One Tap Away.”
This year’s creative challenge invites you to go beyond the transaction and capture a more powerful idea:
A world where payment is so seamless, intuitive, and trusted that it becomes invisible — allowing people to move, explore, and experience without interruption.
How would you inspire the next generation of travellers to see Mastercard as the most natural way to move through the world?
How would you visually express the feeling of freedom that comes when nothing stands between you and the experience?
How would you show that a single tap is not a payment moment, but the beginning of something else?
How would you turn a functional truth into a cultural idea people want to be part of?
We challenge you to transform cross-border payments into something bigger than transactions: a story about movement, confidence, spontaneity, and modern travel without friction.
Whether through metaphor, typography, photography, illustration, or unexpected visual storytelling — create a poster that makes the world of travel feel open, connected, and easy to navigate with Mastercard. Support the visuals with a written explanation of the creative idea.
TARGET GROUPS
The creative solution should target a new generation of travellers and experience seekers — young, culturally curious individuals (ages 18–35).
They are:
digitally fluent and mobile-first
used to contactless, cashless, and app-driven experiences
spontaneous, socially active, and experience-led
confident at home, but not always consistent when paying abroad
open to discovery, but sensitive to friction in unfamiliar places
They travel for:
They want travel to feel:
COMMUNICATION GOALS
Position Mastercard as the most trusted, secure, and effortless way to pay across borders.
Shift the perception from 'paying abroad' to 'experiencing without interruption.'
Turn a functional payment truth into an emotionally compelling idea that enables freedom, confidence, and spontaneity.
Create a scalable visual platform for modern travel across cultures and contexts.
TONE AND APPROACH
Bold, emotional, authentic
Modern, youthful, and culturally aware
Simple, confident, and conceptually strong
Premium, but never corporate
Brief is open to diverse artistic styles as long as the idea is clear, memorable, scalable, and unmistakably Mastercard.
WHAT TO KEEP IN MIND
Your idea should reflect Mastercard’s core brand truths:
Important strategic note:
In some foreign markets, one of the biggest barriers to card usage abroad is still security reassurance. Your idea should not only celebrate freedom and spontaneity, but also reinforce a strong sense of confidence and trust.
DELIVERABLES
One poster or a series of up to three posters in vertical format
A short-written explanation of the creative idea (from 1.500 to 2.000 characters with spacing), including:
WHAT WE’RE LOOKING FOR
We are looking for ideas that:
feel fresh, relevant, and culturally sharp
turn a practical payment message into a strong emotional or visual story
can work across different countries, languages, and travel moments
feel instantly ownable for Mastercard
are simple enough to land fast, but rich enough to grow into a wider campaign platform
This is not just about showing a card.
It’s about making Mastercard feel like a passport to possibility.
EVALUATION CRITERIA
Entries will be judged on:
Strength of the creative idea
Relevance to the brief
Originality and freshness of execution
Emotional and visual impact
Brand fit for Mastercard
Scalability across the world and different travel contexts
During judging, the following criteria will be considered: 60 % creative idea and 40 % poster/poster series design.
FINAL THOUGHT
The world is full of places waiting to be discovered.
Mastercard’s role is to make sure nothing gets in the way of saying yes.
True freedom in travel is not the ability to pay anywhere — but the moment you no longer have to think about paying at all.
When payment disappears, life appears.
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